Get Backlinks With Search Engine Optimization
Directory Marketing is a seldom used phrase which gets talked about a lot and can be considered to be something other than what you might think. Webmasters would call Directory Marketing an pathway to earn more by creating many different kinds of niche directories and lacing them with Google Adsense and making money from it. While this is a great wayto do it, there are other ways to look at Directory Marketing. You can create valuable backlinks with web directories and they will help bring traffic to your website by improving your search engine rank and link position.
Directories might look like nothing but another index to quite a few, but in reality, a well put together SEO Friendly directory can be a great weapon in your SEO toolbox. Why? The reason why is a directory which manually handles listings can create a quality website for internet visitors; and Google and other search engines understand this. That is why, when you list your website with a directory, it is instantly percieved as a quality backlink to your website.
What do you think is a high quality or good backlink? By finding out the Pagerank (PR) of the web directories you list with, you can effectiely guage the value of your backlink. The proper method is submitting to a large variety of websites that vary in Pagerank to develope your backlinks in a natural way, not giving them a systematic or formulated look. You want more PR5's than PR0's, but there is a definite reason for the procedure.
Changes in your linking method will aid over the long haul. Most directory owners are meticulous about mastering their own site's Pagerank and will always stop at nothing to achieve a higher rank. This is great when you can get into a directory which goes from a PR0 listing to a PR5 in a year. Increased listing power for your link and an enabler of your site's enhanced status. Plus, you might get in on a site, like the Aviva Directory which only accepts paid listings and has a 14,000 rank in Alexa and a PR6 rating.
List your site in as many directories as you can. The key here is not to do it too fast. Meaning, do not hire a freelancer or submission service and have them submit your site to 1000 directories in 4 days. Google looks at this like SPAM. Search engines will think you are manipulating the system to get a higher rank and then downgrade your site, effectively rendering your hard earned backlinks to mean nothing.
List your site mainly to Free sites, but also use Paid Directories, especially Bid for Position Directories as the value in these types of links are only starting to be seen. When submitting your site, remember the criticality of using anchor text. Identify your site's specific string of keywords and start with about 5 solid word choices which fit just right. DOn't use one word listings. ALway use 3-7 words as this creates keyword pathways to your site by way of the search engines.
Remember, listing your site in directories is a simple way to build quality backlinks. But ensure you have a plan know it is not going to happen instantly. Backlinks cannot be established overnight, but building them by way of Directory Marketing will aid you to build better ones.
Mike has several highly rated and well established Free SEO Friendly Web Directories, Article Directories, and he is an authority on Building Backlinks.
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