How Do Squeeze Pages Work?

Squeeze pages help Internet marketers a great way to capture email addresses in order to build a profitable list. When used correctly they provide a simple way to increase your sales and increase the number of people opting into your marketing list.

Basically a squeeze page gives a small taste of your website to your squeeze page visitor while encouraging them to sign up on your mailing list.

Squeeze pages usually consist of a web form used to gather information and relay it to your autoresponder. This will allow your autoresponder to send out preset emails to the person who has filled in their information.

Best practice is to build the page with an alluring title and some information concerning the product or service you offer on your main page. Using all of these features will ensure that more people will sign up on your squeeze requesting more information from you about what you are promoting or offering.

It is a good idea to keep your squeeze page as simple as possible to focus your visitor on signing up right away. You can give something away for free, such as a short and informative course offered via your autoresponder in return for their name and email address.

In summary, you should include an attractive title telling the visitor what you will send them for signing up. You need to also let them know how they will receive this gift, usually via email, and in what way will they benefit from this gift.

This will be the basis for you building your list. Your squeeze page offers something to get that email address and get them in your system so you can market to them sometime in the future.

In pursuing wealth in internet marketing, squeeze pages are a necessary part of your strategy. When your visitors opt in they are giving you permission to market to them via email and you will be avoiding any legitimate claims of SPAM. You will be offering them a way to opt out of your list when you use the more popular autoresponder systems.

The more popular autoresponders that you can use normally make you use the double opt in method for adding people to your mailing lists. Double opt in means your visitor will sign up on your page, this is opt in #1, and then receive a confirmation email with a link that they must click on to confirm they want to receive email from you, this it the opt in #2 making the whole process a double opt in process.

You will also want to consider using some tools to encrypt your squeeze page so the sneaky visitors don't try and get to your free product without signing up on your autoresponder. Most of the time you don't have to worry about this but it is good to know if it looks like you are not getting the subscription rate you think you should be getting.

I hope you are seeing the advantages of using squeeze pages when marketing your products and services. Now that you see this, you have to take steps to make this happen.

As you start building your list you will want to keep you list happy by sending them things that they can use for free, whether it is free software or just good information. As you list continues to grow you want to avoid the urge to "cash in" on you list. It's ok to promote your product or service but you want to avoid beating your list up with multiple sales pitches every week.

James M. Crosswell writes about Internet Marketing in his blog. You can learn more about Sqeeze Pages by checking out his sites and learning more about them.

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