The 10-30-60 Marketing Rule

by Kevin Nunley
http://DrNunley.com

People often want to know how much they should spend on
marketing. There is no standard answer, but we do have
some good rules of thumb we can use.

The 10-30-60 Marketing Rule says to spend 10 percent of
your ad budget on untargeted marketing. Your ads should
be aimed at everyone. The idea is to do a broad sweep
across the public to find a few people who will become
interested prospects.

Spend 30 percent of your budget on interested prospects.
This is targeted advertising to specific opt-in lists, postcards
to certain people in your industry, and mailings to people
who have called or emailed for more information.

Finally, spend 60 percent on current and previous
customers. People who have already bought from you are
by far the most likely to buy again.

One of the Net's biggest problems right now is there are so
many people who are jumping on that it is easy to forget to
market to our past customers.


Get more FREE ideas on how to promote your business
at http://DrNunley.com