How Personality Spices Up Your Copywriting

By Million Dollar Mike Morgan

One of my favorite lunch spots is a place called Franklins Hoagies. It's just up the street from me here in Coeur d'Alene Idaho. They make Philly Cheese Steak Sandwiches in a homey, diner-like atmosphere. The food is always hot but the conversation is even hotter!

I know everytime I walk in the place and belly up to the lunch counter, it's gonna be entertaining. And the focus of the entertainment is the owner, Larry.

Larry is expert at polarizing the patrons. His big persoanlity just oozes. (And even if you hated him, you'd still grab a hoagie... they're that good.)

He always has an opinion, even if you don't care about it - or agree with it. And if you disagree, even better. Need to know why the cost of gas is so high? Ask Larry. Who to vote for? Larry will tell you. He'll hop up on his soapbox and give you a pitch on any subject.

And whether you agree with him or not, you'll still part friends.

Just about every day... his place is packed to the gills. And they come there for Larry as much as the food! Just take a peek at his sign in the window (it reveals a lot about Larry.) It says

"Come on in and eat something before we both starve!"

What a character. Hey... this place has been going strong for 32 years... so you better check out this secret that will boost your copywriting and internet marketing chops!

So read this next part carefully.

If you're like most of us, chances are you've been bombarded by several hundred ads today. See much personality in any of them?

Not many I'll bet. But the ones that used it effectively will be the ones that come to mind.

If you want to make your ad's more memorable, inject a little... even a lot of personality. Don't be scared to polarize your readers. In fact, I'd prefer to cull the herd early on and make a splash from the get-go because the readers who remain will be the most likely buyers.

You see, I have this old saying...

"If you try to be everything to everybody, you end up being nothing to nobody!"

Okay, maybe I swiped it from my long lost grandpa. But it has it's loaded with personality, don't you agree? The point is, add a dose of personality to your marketing (email, website copy, even opt-in pages). Make them memorable. You're going to make some friends and infulence some people.

When you develop a friendly relationship, you may be surprised because

People love to buy from friends.

Since life is dull for them (most of them anyway), your excitement will build more customers (and even raving fans).

Just try it and see. I'm not making this up... look around at some of the personalities online. Guy's like Matt Furey clean up with this technique. Now you can too.



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