Believe it or not no one will click on your site-link or affiliate link unless you fulfill all of the goals of an article. Make sure you achieve each goal in every article you write.
To make money from home with article marketing you need to achieve seven main goals to get people to click on your affiliate or website link. First people need to click on your link, then they need to buy from you. This article will outline each of the goals. Subsequent artilces will give you more details.
1. Attract The Reader's Attention.
There are two aspects to gaining attention of your potential customers. First the subject of your article needs to be so interesting that they can't help but read further. Second, the headline and the first couple of sentences need to quickly and clearly communicate what your subject is.
2. Make Sure Your Prospect Reads The Wole Article.
Once you've got your prospect's attention you need to keep it by saying something new. You need to say something that they didn't know before or say it in a way that they hadn't seen before. You need to give people a valid reason to keep reading or they will just move on without finishing. This is known as the "news value" of an article.
3. Have Them Respect You By The Time They Finish The Article.
Make sure that whatever you say in the article sounds credible. Many times you will find yourself in a situation where you will need to explain a few things before the reader can agree with you. Take it slow. Don't just blurt out a statement they will disagree with or they won't finish the article. Make each sentence solid and believeable. Slowly build up credible arguments so your reader comes to a logical conclusion that they wouldn't have accepted in the beginning.
4. Have Your Reader Feel Like You Understand Them By The Time They Finish Your Article.
If you expect to sell anything you first need to have a rapport with your prospect. Every salesman learns this as a first principle in his training but all the courses on article marketing ignore it completely. In his course on copywriting, Joe Vitale calls it "maintaining their trance". Robert Collier calls it "staying in step with the conversation going on in their mind" in his Letter Book.
5. Make It Really Worthwhile For Them To Have Read The Article.
Reward your prospect for taking the time to read your article. If the reader learns something valuable they will repay you by following your suggestion to click on the recommended affiliate link. The more real value you provide the more responsive your customer will be.
6. Orient The Reader To Want To Buy The Product You Will Ultimately Recommend.
This is the basis of all successful selling through articles. It's known as pre-selling. You shouldn't be selling directly in your article but you should provide insightful information to help them appreciate the features in the product you will be selling.
7. Provide Motivation To Click On The Link In The Resource Box.
If you have done the previous six steps properly all you have to do here is to show them where they can get more information to solve their problem. You always have to ask people to take action. If you don't specifically ask people to do something, most of the time they will not click on your link.
Writing profitable articles to make money from home is a matter of getting people to click on your link when they are pre-disposed to making a purchase. When your articles achieve all of the goals presented here it is more of a science than an art. Just follow the steps and you will be amazed at the results.
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