Email Marketing - Steps To Earn Extra Income

To earn extra income doing email marketing you would be wise to include these steps in your online routine as very effective ways to contact potential customers.

Email has definitely become a top means of communication in our personal and work lives. If you don’t believe it watch people emailing each other from just one cubicle away!

One big reason many unsolicited email ads never see the light of day is because they are considered spam. Emails are ranked by spam filters to determine whether they’re spam or not.

You may not have received a legitimate email from someone you know because it didn’t pass the spam filters. If words such as FREE or SAVE or Discount are placed in the subject line or somewhere in the email text it may not pass through.

Make sure those looking at the email can find your links to the promotions. The simpler you make your links the easier they are to find. It’s best to keep them in bold and blue and also underlined. It’s also a good idea to place it more than once within the email content.

There are auto responders available that will enable you to personalize your emails. It’s a known fact that people respond better if their name is used. Kind of like a pet when their ears perk up upon hearing their name spoken. It works that same way with people in print.

You build relationships with your readers much quicker this way and research has shown that you can increase the click thru rate by 500% in using this technique.

Since you absolutely don’t want to get accused of spamming you need to use a double opt in confirmation process. What this does is enable the visitor to in effect subscribe twice to your list.

Once they’ve initially subscribed send them a follow up email. The link in this email will take them back to your website or marketing page and they will then verify that they signed up for your mailing list. This should eliminate any chance of you being flagged for spamming.


In addition to the double opt in subscription you must also offer a way for people to unsubscribe. This is good business and will actually make people feel better about you. Yes you may lose some this way but it’s necessary. In fact in some countries it’s a law that this must be offered.

Have you ever thought about when the best days are to send out advertising emails? Monday? Too much going on after the weekend. Friday? Too much planning going on for the weekend!

It’s actually been determined that Tuesdays and Wednesdays are the best days for people to read what you’ve sent and click on your links. Plan your advertising campaign with your auto responder around these days for sure.

Summary: When trying to determine how to earn extra income doing email marketing please keep the above steps in mind. They are just a few ways to increase the odds of readers viewing your material but may be the most important steps to take.