Review Of Yahoo Search Marketing
Since Yahoo gets over 2 billion searches per month it can be an extremely effective marketing tool. Their new geo-targeting feature needs improvement. I'm not as happy with it as I'd like to be. It uses what Yahoo calls DMA zones. Although it some cases it can be very effective, clients that get customers from a smaller geographical area than the DMA purchase too much wasted traffic. Hopefully they'll fix this.
For those of you who don't know, YSM (Yahoo Search Marketing) is the pay per click service provided by Yahoo. It used to be Overture. There is a search network and a content network. Advertising in the search network is easy. You choose the keywords for the products and/or services you sell. You write the text ads to promote your products and services. You decide the maximum amount you want to pay each time your ad is clicked.
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When a searcher types one of your keywords in the Yahoo search box you ad appears. Your quality index score determines the position your ad is displayed in the search results. The quality index is made up of your bid price and ad click-through rate. You're only charged when your ad is clicked on.
As a Yahoo Ambassador, I'd like to say how impressed I am with the improvements Yahoo has made with their PPC marketing program. Yahoo associates are very knowledgeable, helpful and work hard to help with campaign issues. It has taken many of the best parts of the Google adwords program and it some cases made them easier to use.
With greatly improved analytics, you can now view real-time reports detailing the number of clicks you're receiving so you always know how well your advertising is working. Using the improved analytics has helped us improve our client's advertising.
Using the updated tools Yahoo Search Marketing provides, it's become an Internet advertiser's secret weapon. By serving up the exact ads that are most relevant to the desires of prospects conducting the search Yahoo search marketing has greatly improved. The best part is our clients only pay if their ads are clicked on.
Some of our customers use Yahoo Search exclusively because they feel they get a better return than Google. Since we take full advantage of the power that YSM provides on their behalf our client's businesses have substantially grown and much faster then if they had to do the work themselves.
Robert Gantt has taught 100's of home businesses how to promote their products and make more money online. Discover how to increase your sales, get better cashflow and increase your customer base with targeted effective search engine marketing PPC The Easy Way
