What Is Email Marketing
Email marketing is where you market your product or service to someone through their e-mail address. This form of marketing has been around as long as there has been Internet marketing.
What has become somewhat misunderstood is whether or not e-mail marketing is still effective. I would say that it is if you are marketing to a list that you have created yourself.
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What I mean by that is that the people who are receiving your e-mail marketing messages expect to hear from you. This eliminates bulk e-mail marketing from the mix right away.
Bulk e-mail marketing is where you mail something to thousands, or millions, of e-mail addresses that are not familiar with you. This can create sales and income for you, but it is not an effective long-term strategy for profitability.
The real way to make money with e-mail marketing is to create your own opt in list.
People fill out a short form that they find on a landing page or blog of yours, and they expect to receive something in return for that. You may give away a free report or e-book that offer something of value to them.
Once you have captured their name and e-mail address you are now free to contact them over and over as long as they remain on your list. This is the most effective form of email marketing because it allows you to develop relationships and build credibility with your list.
So when we answer the question, what is e-mail marketing, we are really saying sending messages to people who expect to hear from you and are happy that you are emailing them.
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Paul Jesse is an author and webmaster providing free and low cost opportunities to make money at home online. Paul would like to invite you to visit his website at http://www.sheamarketing.com
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