New York, N.Y., June 21, 2010 – Experian® Hitwise® announced today that “Google accounted for 72.17 percent of all U.S. searches conducted in the four weeks ending May 29, 2010. Yahoo! Search, Bing and Ask received 14.43 percent, 9.23 percent and 2.14 percent, respectively. The remaining 74 search engines in the Hitwise Search Engine Analysis Tool accounted for 2.03 percent of U.S. searches.


Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing April 2010 with May 2010, Automotive, Business and Finance, Entertainment, News and Media, Shopping and Social Networking categories showed double-digit increases in their share of traffic coming directly from search engines.”

Editor’s note: these numbers confirm that it is very important that your website can be found on search engines for the right keywords.

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