The Two Levels of Law Firm Internet Marketing
If you own a law firm, then you know how important the internet is to your business. And if you don’t, I’m glad you’re here so I can tell you – law firm internet marketing is important!
I don’t have statistics on it, but I know a large majority of people turn to the internet to pick their attorney, whether it’s to check reviews or to search on Google. And if you’re not there and if you’re not set up for success, you’ll soon be an extinct dinosaur. Before you jump in, though, it’s important to know that there are two distinct levels of law firm internet marketing. Excel at one and not the other, and vice versa, and your internet marketing efforts are going to be for naught. 1. The Search Engines Need to Be Able to Find You. This probably seems pretty obvious, but it’s important to remember. When you talk to law firm marketers, this is typically the type of thing they talk about. “Do you want to be on the first page of Google?” is often how they start their sales pitch. But there’s more to it than paying your way up there, and if you don’t find out what that extra stuff is, you’re going to find yourself at the mercy of a marketing company that will not hesitate to take all of your money. Search engines find you in a number of different ways. One of the easiest ways to let them find you is to make sure your site has a lot of pages with links between them, and to make sure your site has a lot of content about what you do, including the types of terms that you think people will look on Google for (for example, for me, it’s Seattle DUI lawyer). 2. Once You Get People to Your Site, You Have to Get Them to Call. This is the part of the equation that people often forget about. They feel great when they finally reach that first page of Google and they sit by waiting for the phone to ring. And they wait. And they wait. And they wonder why no one is calling. No one is calling because getting people to the site is only step one. If you don’t give them what they are looking for when they get there they aren’t going to take that all important next step and call you to set up an appointment. Marketing a law firm doesn’t take rocket science. The main thing you’ve got to do is think about what your clients want, and then give it to them. The more they know about you, the more of a bond you can build with them before they even pick up the phone, the more success you’re going to have.
Random Posts
Leave a Reply